NOW, TOO LATE: Designer Gosha Rubchinskiy and pro skater Tolia Titaev, the founding pair behind achingly cool skater brand Paccbet (pronounced “rassvet” and meaning “dawn” in Russian) were running late. In the courtyard of the Comme des Garçons Trading Museum on Rue Saint-Honoré in Paris, a motley crew was already taking a look at the new merch from the label’s second offering.
Skater Rudolf Kurzanov — a recurrent figure in their crew who was pictured in the previous Paccbet look book, walked in the latest Rubchinskiy show and was also featured in the designer’s Transfiguration project in 2009 — sat on his skateboard, propelling himself forward with his feet.
On the rails were new versions of the label’s caps, T-shirts and hoodies, screen-printed or embroidered with the brand name and logo — sometimes both. Boards were going for 80 euros. This iteration’s novelty, denim jackets and jeans retailing at 562 and 296 euros were available in a charcoal gray and bottle green. They too were embroidered with a simple Paccbet on the arm or leg.
“This season, we just showed simple stuff again, but a bit more about creativity,” the pro skater said, as he and Rubchinskiy signed items. Business was brisk. “The pants
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