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Liz Rodbell Takes a Top Job at Steve Madden

Women's Wear Daily -

Liz Rodbell, former president of Lord & Taylor, has joined footwear designer Steve Madden as group president of retail, accessories and licensing. It’s a new position at Steve Madden, which designs and markets footwear and accessories for women, men and children. Rodbell, a 32-year veteran of Lord & Taylor, left the store in April. Madden marks her first venture into the wholesale side of the fashion industry. “Learning something new and different through the lens of a company that’s been so successful and bringing my expertise and skills to it excites me the most,” Rodbell told WWD. “This new role, where I will be overseeing retail, accessories and licensing, is being created to strengthen our focus on growth initiatives outside of shoes where we see a significant opportunity in accessories and licensing,” said Rodbell, whose first day on the job is today. “By pulling together accessories and licensing, we will be taking a holistic view on brand-building to advance the business. In addition, the role will allow us to grow and improve the direct-to-consumer business, with a strong focus on e-commerce initiatives.”     Liz Rodbell  On the brick-and-mortar side, there are 202 Steve Madden stores. The largest, at about 2,000 square feet, opened last year in

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