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The Fashion Bus: Next Stop, Woodbury Common Premium Outlets

Women's Wear Daily -

Woodbury Common Premium Outlets is located an hour north from New York City’s famed Fifth Avenue shopping district. So why would thousands of fashion-forward shoppers and tourists trudge through Midtown to the Port Authority to take a bus there? Time to find out. It’s a Friday morning and a throng of colored ponchos dot 40th Street approaching the Eighth Avenue Port Authority bus terminal in Midtown Manhattan, indicating two things: it’s raining and tourists are unfazed by the weather. The Port Authority internalizes a brittle energy of travel while externalizing a foreboding warning from locals, “Don’t go there.” But people do go there, and that includes consumers looking to escape “city prices” without losing access to designer luxury brands. Or, they’re coming from abroad to experience what’s considered the “world’s largest collection of designer outlets” at Woodbury Common. When it first opened, Woodbury Common covered just 300,000 square feet compared to today’s 910,000 square feet. With recent renovations, it continues to represent “a beacon for customers of the foremost names in fashion wear, tabletop, and an infinite variety of products” as noted in an advertisement in WWD from 1985, the outlet’s inaugural year. Today, there are over 250 premium brands at the outlet including

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