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Alibaba’s Tmall to Conclude ‘China Cool’ Tour at PFW

Women's Wear Daily -

After New York and Milan, “Tmall China Cool” is set to hit Paris Fashion Week on Sept. 29, taking over the Hôtel Salomon de Rothschild for an evening highlighting the spring collections of established Chinese labels Peacebird and Eifini at the Hôtel Salomon de Rothschild. Alibaba Group’s Tmall, China’s premiere business-to-consumer platform for brands and retailers, continues on its plan to create bridges between Chinese designers and the global fashion stage, particularly in the French capital. “Paris is where fashion began,” said Jessica Liu, general manager of Tmall Fashion and Luxury. “We’re here to learn and explore. As one of the federation’s first ‘Welcome to Paris’ partners, Tmall is very excited to kick off this year’s shows. We’re working on a formal strategic partnership next year to together foster the exchange between fashion in China and France and create new, exciting business opportunities for the global fashion community.” The two brands, while prominent in China, with more than 4,300 and 2,000 doors, respectively, have yet to breach on the global market, but could have international appeal, Liu said. Streetwear label Peacebird was established in 1995 by Zhang Jangling. The brand soon expanded into a multibrand fashion group across apparel, footwear and homeware under labels such

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