Women's Wear Daily

Bluestar Alliance Completes Acquisition of Hurley from Nike

Bluestar Alliance, LLC has completed its acquisition of Hurley International from Nike Inc. This confirms a report in WWD in late October. Terms of the deal between Bluestar Alliance and the $36.4 billion juggernaut Nike were not disclosed. Surfers were the first to embrace the Hurley brand which was started in Southern California in 1979 by the then-twentysomething Bob Hurley with partners Bob Rowland and Joe Knoernschild. Hurley had worked on surfboards for such companies as Lightning Bolt; Wind-an-Sea and Wave Tools. Nike acquired Hurley in 2002, when the then-Costa Mesa-based company generated annual sales of $70 million. Buying the brand started by surfing industry authority Bob Hurley gave Nike automatic credence into the surf, skateboard and snowboard category, which was new terrain for Nike at that time. With the mammoth support of Nike, Hurley broadened its reach beyond its SoCal roots to appeal to more international shoppers. Hurley stepped down as chief executive company from his namesake brand in 2015. Citing Bluestar’s momentum since its founding in 2007, the company’s chief executive officer Joseph Gabbay described Bluestar as “a premiere brand management and marketing company and Hurley is a pinnacle asset with a long runway of growth ahead. As surf culture resonates throughout

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Willy Bogner Plans for the Future by Appointing Trustee for Family-Founded Business

Willy Bogner has lined up a succession plan for Bogner, the skiwear and sportswear company that his family started in 1932. The 78-year-old namesake of the Munich-based company has reorganized his responsibility for the Willy Bogner GmbH & Co. KGaA by appointing Arndt Geiwitz as trustee to represent his interests as Bogner’s owner. In addition to ownership rights, the trustee will represent his entrepreneurial responsibility for the company. Bogner’s aim is to set up a long-term succession plan in the best interests of the company and its employees, and to try to ensure that the interests of the family are protected. Going forward, Bogner will focus on contributing to further development of the brand, design and fashion collections. In a statement, Bogner noted that working with the management board over the past two years the Bogner brand is back “on a successful course with attractive fashion collections.” Two years ago his model-turned-designer wife Sônia, who helped her husband modernize the family business, died after a long illness. Bogner said, “It is very important for me to ensure that our company, my life’s work, is set-up for a sustainable and successful future. There is still a lot of work ahead of us. At the age of

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