The collection will be available online at Bed Bath & Beyond in August.
The capsule will be sold at 17 Peloton showrooms and online.
Influencer-oriented agencies are linking creators to manufacturers. The resulting product collections are made with niche audiences in mind.
The neon-green, monochromatic Lower East Side pop-up references the setting of the men's fall 2019 show in January.
The brand consultant emphasized open communication is key for brands and influencers to work together effectively.
The designer spoke at length about her business, discussing opening more doors and her Anine Bing Muse program.
Jockey releases Jockey Generation, a Target exclusive focused on Millennials.
Brands — act more like people. People — act more like brands. That’s the kindling for the heating global influencer market, projected to reach $2.3 billion by 2020. Melanie Rodriguez, vice president of operations and marketing at Octoly, an influencer marketplace and campaign management tool, dissected the new rules of brand and influencer partnerships and was joined in conversation on stage by Katie Brennan Derr, director of integrated communications, North America at Fresh, a New York-based skin care and cosmetics company owned by LVMH. Derr attributes Fresh’s “test and learn” culture on social media as a successful element for its influencer partnerships, which helps to position the brand as “with” “or ahead of this space.” But to get ahead, and stay ahead, with influencer marketing, Rodriguez advised on the adoption of three rules for an “always on” strategy, which included amplification, community and commerce. She stressed incorporating monthly gifting and paid campaigns (50 to 200 units per month), events and experiences (at least one per quarter) as well as promotions and giveaways on demand. “There’s no substitute for in-person experience,” said Rodriguez, describing an elaborate getaway hosted by Millennial-focused fashion retailer, Revolve. Fresh taps a small team to manage thousands of influencers, citing storytelling asRead More...
The luxury jeweler is revealing itself to Chinese consumers and the world with an immersive exhibition in Shanghai.
After breaking out as an actress last year with "Crazy Rich Asians" and "Ocean's Eight," Awkwafina suddenly has all of Hollywood listening. Here, she opens up about her first dramatic role, in "The Farewell."
Boden is the latest British retailer to team with a big-screen franchise.
The line includes leggings, a bodysuit, halter tops that are sports bras, and a sweat suit.
The Balmain creative director is joining Instagram's "Shopping From Creators" program, allowing his 5.4 million followers to buy Balmain pieces directly on his feed.
The Cotton Style House Collection will come to life July 26 to 28 for an immersive pop-up fashion and lifestyle experience in Montauk, N.Y.
The Duke and Duchess of Sussex flew in the face of tradition, and refused to reveal the names of the godparents.
The brewing company asked a California federal court to dismiss Patagonia's suit over its “Cerveza Patagonia” beer.
The summer-long installation will feature perfumes from four fragrance brands.
The French capital is benefiting from a growing reputation as the global epicenter of men’s fashion.
Corey Pierson, chief executive officer of Custora, explains how consumer behavior segmentation is an effective engagement tool.
The partnership will enable the skin-care brand to grow globally.