Women's Wear Daily

CEOs, Strategists to Tackle ‘Customer Centricity’ at Lundgren Center Conference

Chief executive officers Doug McMillon, Marvin Ellison and J.K. Symancyk, of Walmart, Lowe’s and PetSmart, respectively, will be among the speakers at the next Terry J. Lundgren Center for Retailing’s annual Global Retailing Conference, April 4 and 5 at the J.W. Marriott Starr Pass Resort in Tucson, Ariz. The Terry J. Lundgren Center for Retailing is part of the University of Arizona. The conference is unique because it brings together students, faculty and executives in a forum to discuss industry issues. For the upcoming event, the focus is on “customer centricity.” “This year, in particular, attendees will hear directly from those ceo’s, strategists and innovators who are blazing the path forward in serving the needs of consumers as they shift dramatically,” said Terry J. Lundgren, retired chairman and ceo of Macy’s Inc., who hosts the event and will deliver opening remarks. “With the pace of change accelerating, successful retailers are those who are creating and implementing new ways of serving consumer needs, presenting brands, developing talent and delivering convenience and value in ways that are revolutionizing business practices,” Lundgren said. “This conference helps bring thought leaders from numerous aspects of the retail, wholesale, fashion, marketing and technology worlds into focus in an environment where

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First Insight Adds Market Segment Versions of Platform for Retailers and Brands

As First Insight Inc. marks a milestone of adding 60 new clients to its roster in 2018, the technology firm is rolling out five new “InsightSuite solutions” that are geared specifically for retail sectors such as footwear and fast fashion. Among the new clients to the customer-centric merchandising platform are Under Armour and Crocs. Greg Petro, chief executive officer of First Insight, said the number of retailers and brands who are leveraging predictive analytics and digital product testing is “a testament to the strength of our expanded platform, which applies machine learning and predictive analytics to nearly a decade of Voice of Consumer data.” Petro added that by providing companies with the “most information and strongest recommendations on the products they are bringing to market, we are ensuring they are able to meet their customers with the right products and prices out of the gate.” Greg Petro  Patrick MacLeod/WWD Maggie Winkel, vice president of global merchandising at Under Armour, said by using the platform the company is now “incorporating the wants and needs expressed by our consumers into our product development process every step of the way.” Winkel said the platform allows the company to “stay close to our consumer” and bring “differentiated product more quickly

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