Women's Wear Daily

AB InBev, IMG Partner to Develop Licensed Products for Budweiser, Stella Artois, More Beer Brands

DRINK UP: Through an exclusive licensing deal with IMG, AB InBev will be reaching out to consumers in Europe and the Middle East beyond beer bottles. The multiyear partnership has been put in place to line up licensed products including fashion ones for Budweiser, Stella Artois, Beck’s, Leffe and other brands. In addition to beer-branded apparel, drinkers and teetotalers alike may have the option of buying licensed food and home and garden products from their favorite beer labels. The focus on Europe is in line with the conglomerate’s heritage. Anheuser-Busch InBev is the world’s leading brewer. Based in Leuven, Belgium, the company has about 175,000 employees around the globe, including 12,000 in Europe. In addition to its Global Innovation Center in its home city, AB InBev has offices and breweries in 18 European Union member states. AB InBev has had a bumpy few months financially, as bars, clubs and restaurants shut down due to the pandemic. First-quarter core profit was $3.95 billion, representing a 13.7 percent drop compared to last year. Despite its global volume declining by 32 percent in April, company brass recently pointed to green shoots of a recovery in China and South Korea, where businesses are reopening. As the shutdown has

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Bridget Foley’s Diary: Donna Goes Off-topic

A conversation with Donna Karan is never linear or, goodness knows, dull. Though the main purpose of this interview to discuss slower fashion in the post COVID-19 world, Donna started elsewhere, with her early academic challenges — she failed typing and draping. Yes, the Jersey Queen failed draping. But she didn’t linger there, moving on through assorted digressions, including these tidbits.   God Save Their Queen “I was a kid at Anne Klein when I met the Queen of England in Bloomingdale’s, in the summer with my winter clothes on. She was coming to New York and she came to Bloomingdale’s. I almost had a heart attack. I had to go and practice with Calvin and Ralph: ‘It’s so nice to meet you, Your Majesty.’ I will never forget that as long as I live. When she came up, we weren’t allowed to look at her until she put her hand down. We had a complete practice to do it. I was in the subway in a blue suit and a hat and gloves because I had to wear gloves. I had to go on the subway because I didn’t want my clothes to get wrinkles. So this guy says, ‘Hey lady, you look

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