Women's Wear Daily

12 Emerging Brands Melding Style With Sustainability

A growing number of young brands are putting sustainability at the center of their business models. As part of WWD’s special Earth Day coverage, here are 12 emerging green designers: 1. Ali Grace Background: Grace, a New York City-based jewelry designer, has been handmaking jewelry from the age of eight, selling to luxury retailer A’maree’s by the age of 13. Aesthetic: Handcrafted in New York, each style reflects a hybrid urban/coastal aesthetic, with sculptural, organic textures expressed in clean metals. Sustainable goals: Continue to manufacture locally in New York and to continue down a path of “no new mining,” even as the business grows employing all recycled metals that have already been developed and repurposed. Achievements to date: Sculptural treasures made of recycled 14-karat gold and sterling silver and ethically mined diamonds and gemstones, sold at luxury stores including Barneys and A’maree. Advice for others: “Be prepared to work hard and pour your heart into your brand. Constantly challenge yourself. Remain true to you and your vision. Know your audience.“ Sustainability hero or role model: Stella McCartney. Biggest challenge/hurdle to surmount: Getting products in front of stores that appreciate sustainable goods. 2. Matek, Abigail Stern A look from Abigail Stern’s collection as seen on Lindsey Wixson.  Courtesy of Matek Background: Abigail Stern grew

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