Women's Wear Daily

Amazon Releases ‘How Do I Look?’ Beta Feature for Echo Look

Amazon’s Echo Look took another step toward becoming a smarter styling tool. On Tuesday, the e-commerce giant released “How Do I Look?,” a new beta feature that lets its voice-equipped fashion camera offer on-the-fly styling advice based on what users are wearing. A trigger phrase — “Alexa, how do I look?”, “How can I look better?” or “Compliment my outfit” — gets the ball rolling, with the voice assistant snapping a full-body photo. About 10 seconds later, Alexa comes back with styling advice to enhance the outfit. There’s potential for confusion, since there’s also a “How Do I Look Today?” Alexa skill, though the skill is more about positive affirmation than fashion. It’s also similar to “Style Check,” but there are distinctions. Where “Style Check” helps people choose between different looks, “How Do I Look?” aims to enhance a single outfit. In both cases, the responses rely on a blend of insights from Amazon’s machine learning algorithms and massive complex of accumulated data, as well as advice from human fashion experts. Could the Amazon Echo Look ever replace a real stylist? With every new feature, that goal steps more into view.  Courtesy Image In its FAQ section, Amazon describes its fashion specialists as coming “from varied backgrounds in

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Lauren Astry Sorensen Joins Ralph Lauren

Ralph Lauren has named Lauren Astry Sorensen as senior director of global public relations, leading women’s public relations for all brands. Sorenson reports directly to Ryan Lally, who was recently promoted to senior vice president, global public relations and brand communications. Prior to this, Sorensen was vice president of global marketing and communications at Carolina Herrera Ltd. She joined Herrera in 2013, and most recently reported to company president Emilie Rubinfeld.

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Finalists Revealed for YMA Fashion Scholarship Fund

NEW YORK – The YMA Scholarship Fund has chosen eight finalists for its 2019 scholarships. The finalists were selected from almost 750 applicants who attend one of the YMA Scholarship Fund’s 64 member colleges and universities. The finalists – and more than 200 scholarship recipients – will be celebrated at the group’s 82nd annual Scholarship Awards Gala that will be held on Jan. 10 at the New York Hilton Midtown. The event will honor Hal Lawton, president of Macy’s; Ryan Seacrest, and Martha Stewart. The eight students are Maxine Britt of the University of Minnesota, Jeremy Klateux of the University of Georgia, and Isabella Mendez of Savannah College of Art and Design, all of whom are studying design and product development; Rachel Davis from the University of Cincinnati, Jennifer Junker, Iowa State University, and Sydney Silver, Academy of Art University, who are all studying merchandising and marketing, and Viviana Martinez, and Javier Uriegas from the University of Texas at Austin, who are studying technology and analytics and supply chain management, respectively. The students will receive more than $1 million in scholarships ranging from $15,000 to $35,000 each. “I am so impressed by the caliber and accomplishments of our scholarship winners from across the country,”

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