Women's Wear Daily

Study: Textured-Hair Consumers Outspend Straight-Haired Counterparts

Curly consumers spend heavily on products for their tresses. Here a model shows off her style as shown during NaturallyCurly’s Texture on the Runway event.  Getty Images for NaturallyCurly Retailers continue to bolster selections of products for consumers with textured hair. According to research from NaturallyCurly’s 2018 TextureTrends report, that strategy should continue to boost hair-care category transactions, especially in the mass market which dominates sales. The just-released report finds that curly consumers spend more each year on hair products than any other texture type — an average of $247 versus an average of $139 for naturally straight-hair consumers. The study finds that textured hair consumers are product junkies with more than half of them buying hair products at least once a month. More than one-third of curly and coily consumers purchase hair products at least twice a month. The results suggest retailers continue to zero in on the textured-hair shopper, said Michelle Breyer, co-founder of TextureMedia. “From a pure economic perspective — her willingness to try new brands, her constant hunt for new products, the amount she’s willing to spend on individual products and her total annual spend — this consumer should be front and center. Any brand or retailer who isn’t making texture a

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J.W. Anderson to Join Paris Men’s Schedule

MAN UP: J.W. Anderson, one of London’s most anticipated shows, figures among the new additions to the Paris men’s calendar for January, joining a stellar lineup of heavy hitters and fresh talent. The move marks a change of strategy for the brand, which last December shifted to a coed display timed with the British capital’s women’s fashion weeks. During the week, founder Jonathan Anderson will also be presenting Loewe’s inaugural men’s show, as the house’s creative director, with the date yet to be confirmed, the Chambre Syndicale confirmed on Tuesday. Among heavy-hitter additions to the week, Celine will stage its first men’s show, mere months after creative director Hedi Slimane launched its men’s wear division during a coed show on Sept. 28. The show may include a handful of women’s designs. Givenchy is also switching back to the men’s wear fashion calendar, with a presentation planned for Jan. 16, as reported, with Kris Van Assche set to present his first main collection for Berluti. Other brands scheduled to present on the official runway schedule, representing an international mix of newcomers and returning brands, include Raf Simons, which presented off-schedule in Paris last season after three seasons in New York, Vetements, Jil Sander, Heron

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