Women's Wear Daily

La Perla Launches Beauty Subsidiary

MILAN — La Perla Fashion Holding NV, which operates the Italian luxury lingerie label La Perla, has launched a subsidiary dedicated to the beauty business. Named La Perla Beauty, the latest addition in the company structure will focus on developing luxury fragrance, cosmetics and skin care, leveraging the opportunity to engage with a broader consumer audience. According to a statement, the La Perla brand will be licensed on an exclusive basis to the new subsidiary, which will be operated and managed independently from other subsidiaries of the group. As reported, in 2017 the brand inked a five-year licensing agreement with fragrance manufacturer and distributor CB Beauty, which included the development, production and distribution of La Perla’s beauty portfolio. The deal quickly resulted in the worldwide launch of a new fragrance family and a scent named “La Mia Perla.” Reached on Thursday, La Perla declined to comment about the future of the standing licensing agreement with CB Beauty. As reported, last month La Perla Fashion Holding NV listed its shares on the Euronext Growth Market, operated by Euronext Paris. At that time, the company said no capital would be raised in connection with the listing, either through a public offering or a private placement of the

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